MARKETING ONLINE

How should be a PowerPoint presentation to capture the attention of your listeners? 

Do you want to impress all with an effective presentation? Well, presenting the information successfully is very essential. A PowerPoint Presentation is one form of the visual aid or medium which is used to attract the targeted audience. There are many other reasons why the PowerPoint is used widely in the corporate world today. It is most of the commonly used software for different reasons.

Communication and good content along with the best PowerPoint presentation can make a huge impact on the listeners, and people can understand the message the company wish to convey to the listeners. The key to making the best PowerPoint presentation is totally depending on the skills of the person who is making it.  A good presentation should be able to attract the audience and convey the message at the same time. Some tips can help to make the best PowerPoint presentation to attract the listeners.

  • Select a theme – Understand the reason for which the presentation is being made. This theme selection can be done by keeping in mind the product or the reason why the presentation is made. Use the correct colors and do not crowd too many slides in one presentation. MS PowerPoint comes in different themes which are very well matched with colors and fonts. The themes have a feature of adding effects to the fonts and customize them.
  • Use audio and visual medium – To emphasize a specific part or slide of the presentation, audio or visual mediums can be used to create an impact on the listeners. The message will be conveyed clearly and it will straight up to the point. This is also a great way of catching attention. Try using a recorded narration and before uploading it on the slide, check it personally.
  • Charts, Animation and Graphics – A diagram or a chart which shows specific numbers or graphics which shows the message the presenter wants to show can be used, Diagrams and charts are very common part of a PowerPoint presentation and are used commonly by all. Animations can be attractive but do not overdo them.
  • Slide Masters and Layouts – The best PowerPoint presentations are made with the use of MS slide master, as it works efficiently and adding content or editing the data is very easy. Slide Master has formatting options which are very useful for a new user and the use of slide master uses makes the presentation consistent.
  • Differentiate between the print and the on screen presentations – If the user wants to give printouts of the presentation, then it is better that he understands that some presentations may not look good when they are printed. They are meant for the on-screen presentations.

Your listeners are smart and they will have to present the crisp and important data without wasting their time. An effective PowerPoint presentation can make them take an interest in the topic. Help taken from the visual aids can be useful for making a successful PowerPoint presentation.  Try making many presentations so that you can learn from the mistakes and make a stylish yet an informative PowerPoint presentation.

Finally I leave a links, where you will find powerpoint templates with professional design and with which you can get the attention of your listeners.

Best of luck!

 TEMPLATE ONE

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TEMPLATE TWO

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 TEMPLATE THREE

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Importance of Social Media in your business

 

FB, tweets and LinkedIn, Yes, it’s creating a buzz everywhere. In today’s tech savvy world, Social media forms an integral part of our life. But, is it limited to our personal lives only?  Absolutely, not. Social Media plays an important role in offering a web-based opportunity for you to increase your knowledge base about customers and gain customers. It is a great opportunity to get them involved in your business and build relationship. If you want to improve your business bottom line, then you need to take advantage of the latest social media craze. So, how to do that?

  • Customers– Just focusing on local advertising is of no use now. Creating and maintaining an online presence is indeed essential for increasing your reach and then to build a bond with them. Using social media helps increase your customer base. When you create an online presence, you have the opportunity to grow your customer base.
  • Visibility- Effective use of social media will make your followers and customers aware about your business. Whenever you do something great like a product launch or discount offers, etc., your followers are more likely to share it with their family and friends who may also be interested in your business. The more followers you have through your social media outlets, the  more exposure you get with more followers.
  • Content– You can increase the reach of social promotions, by advertising special through various forms of social media. Effective online content will help make the public know more about the personal side of your business. Yes, people like to explore more about your business. For example, a baker might write a blog post featuring a cake about how she helped a customer and her daughter find that perfect wedding cake at the last moment. This can help add a personal touch to your business and thus attract potential customers and develop brand loyalty. Remember, people want fresh and crisp content. So, consistently add/update content that will catch the attention of people. Make them read it, use your products and even create referrals.
  • Involvement– social media provides the best opportunity to get customers involved. Besides telling people what you are offering, these social media platforms allow for customer comments, thus you can find what your customers want. You can come up with something that fulfills those needs and this will increase their trust in your company. This also increases chances of repeat customers at the same time. Furthermore, when you please just a single client, he or she will in turn recommend you to their family and friends, increasing your customer base.
  • Target– You can target a specific audience, specific demographics to get your name in front of the specific group people that you wish to see your products. Thus, your ad will appear to just the group you’re targeting.

Undoubtedly, Facebook, Twitter, Linkedin, etc. undoubtedly have their place in our personal lives. However, with some ingenuity and thought, these forms can prove to be a great resource for your business. Invest some time to think how smartly these profiles can be used for increasing your online presence and customer base and thus improving your business bottom line.

Importance of SEO for your web business

SEO

Every business needs to prove their existence, but does only have a flashy and a good looking website is enough for the purpose. Yes, you need to strive for making your presence online. If your website doesn’t get the targeted buyer to the website, it would be a waste.  If you think that your business does not need any Search Engine Optimization techniques, you might be wrong. The benefit of the Search Engine Optimization techniques can be implemented by anyone from a local vendor to a high chic mall. The Search Engine Optimization technique ensures that you stand apart from the crowd and you are seen. When people put a search term in the search engine, these techniques help your business appear among the top of search results lists. Without using them, you will simply get added to the gang of millions who are never seen.

In the highly digital world, people need every information and they use search engines for that. They get the desired information on the website. These search engines are the first step in navigating the users to the website. This improves the site presence and helps you create a brand for your site. This brand awareness will lead to the change in the sales figures of the company. The success of the web business is counting on the Search Engine Optimization techniques. In the fierce competition, where there are billions are websites across looking for a Search Engine Optimization professional is always the best option. They make the necessary arrangements and the algorithms are drawn which works to get people to your site. The information on the search engine is pulled by using the perfect chosen keywords.

Search Engine Optimization is an art of the marketing industry. There are altogether more than 200 factors that can make the presence of your site and it has been studies that the engineers who work for the topmost search engines have to make many changes to their algorithms every week to get the desired search result and see the changes in the results.

 

The increasing website presence and online shopping as a fad, there are almost more than 200 million people only in the United States that are depend on the search engines to find the desired product or service they are in need of. These facts help the user engagement easier. This user engagement and results of the ‘Search Engine Optimization techniques’ are time consuming and one needs to have patience to see the results. It is very important to make use of several techniques to get higher page ranking as it is the need of the hour in the neck to neck competition. It may be a time consuming process at the start, but the results will be worth the wait.  There is no way out to get out of the Search Engine Optimization techniques and if teamed with the well written and rich content, there is no looking back. The success of the business is totally depending on how well the Search Engine Optimization techniques are implemented.

SEO for Beginners

What is the SEO?

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of different search engines.

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Main features for a good SEO

Three basic principles for a good start.

Good content.

You must provide good content to your readers and users. Information is life on the internet. The content must be useful and solve problems and doubts having your readers. Once you conquer your readers can start to sell your products. If your content is good and plentiful as many visits you will have. If you attract many readers will also be potential customers for your products.

Keywords that your customers seek

The words you use in the writing of your content is vital to attract those users of a particular market sector. If you are a technological company will be logical that your content is related to your business and product offered. example: “Microsoft does not speak in his blog vegetable” “Microsoft talk about technological innovation, computer science, etc.” One recommendation is that the title and description share some keywords.

Create inbound links

Be active in the network. Make yourself known in the community. Many potential users might find your blog or Web via a comment on a forum, or share on social networking link. Take time to share your link in other websites.

Follow these 3 basic principles and you will notice an increase in your traffic.

Coming : “SEO Expert Level”