The ironic voice of popular culture as heard in dialog from a furniture commercial.

Gods of Advertising


“I love my INSERT PRODUCT NAME HERE.”

Adweek’s Tim Nudd is right to praise this new campaign for American Value City/Signature Furniture –as much for what it is not (direct response crap) as for what it is (mildly entertaining). Few genres of advertising annoy like discount furniture advertising. The screaming. Those spinning dollar signs. Ugly ass products as far as the eyes can see. Kudos to agency Translation for not doing that.

But I want to focus on a detail from the campaign, a feature of the copy, which hopefully invites an interesting discussion. It points to something as a copywriter I’ve wrestled with a long, long time. Listen to the commercial.

Every spot begins essentially the same way. In the one above (my favorite), the lead actor states, “I love this new bed from American Signature Furniture…” He then goes into his bit, which is actually kind of funny.

Ver la entrada original 291 palabras más

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s